As the title suggests, I'm here to review Hylamide's SubQ Anti-Aging Serum (which will be henceforth known as SubQ). So let's get right into it. For information about my skin type and age, please cast your eyes to the text at the top of the site. If you just want the TL;DR version of the review, scroll down to the bottom!
Hylamide is an umbrella brand of Deciem, a Canadian-based company that started trading in 2013. Their branding/marketing is 'the Abnormal Beauty Company', and there are adorable monkeys on their website, but it's TERRIFYING if you don't realize there's sound as well.
Their focus is on quality products for everyone who is interested in the more...technical side of things. Hylamide is the layman's version of NIOD (which I will be reviewing next), and from their website, "Hylamide is a skin care treatment range that targets every depth of the skin from the surface to the subcutaneous level."¹
One reason I picked up this brand is that they're cruelty free - the entirety of Deciem's brands are, in fact, and they focus on testing on humans (similarly to Lush). That, I can get behind.
They have also opened brick & mortar stores in Toronto, Canada and will be opening up in South Korea and Australia!
What Is SubQ?
From the website:
"For multi-depth rehydration and reduction in the look of lines and irregularities. A highly active concentrate of advanced hyaluronic complexes, next-generation peptides and biotechnological technologies to target rehydration, while improving the look of lines, wrinkles, sagging skin and textural damage."²
That's a whole lot of promises. It goes into further details regarding the technology behind the product, including five forms of hyaluronic compounds.
Some of this is based in reality and current technologies of skincare. I reached out to Deciem (on a completely different issue) and while they didn't offer too much information regarding ingredients, they did offer a tour of their facilities and a chat, which was kind of them. I have not taken them up on this offer at this stage.
That's great, but tell me about the product.
The directions say to use it in the AM and PM after cleansing, and follow with eye cream and relevant boosters. I used it as one of the last steps of skincare in AM & PM for approximately 6 weeks, and as you can see, there's only about one use left in the bottle.
It comes in a glass stopper, 30ml of product, and is somewhat overpriced for the amount you receive. It claims in the directions to expect results in 10 days, and further improvements over time, as shown in the image.
The consistency is that of a watery serum. I would say it's closer to a liquid than anything gel-like, or even with thicker serums, it doesn't get 'tacky' between the fingers. The scent is closer to that of a non-spf foundation - not chemical or anything fragrance like, but there's something there. It's not entirely unpleasant, but it's hard place. It sinks into skin like a silicon-based primer, and feels as such, and it dries quickly.
As shown - while my skin does look moisturized, all skin looks somewhat moisturized when you test products on it.
Aqua, Glycerin (2 for safety), Ethoxydiglycol, Hydrolyzed Yeast Extract, Sodium Hyaluronate Crosspolymer, Pentylene Glycol, Tamarindus Indica Seed Gum, Pseudoalteromonas Ferment Extract, Sodium Hyaluronate, Sodium Hyaluronate, Polyacrylate Crosspolymer-6, Trisodium Ethylenediamine Disuccinate, Lactobacillus/Eriodictyon Californicum Ferment Extract, Saccharide Isomerate, copperlysinate/prolinate, Palmitoyl Tripeptide-38, Myristoyl Nonapeptide-3
Ahnfeltia Concinna Extract, Ethylhexylglycerin, methylglucoside phosphate, Cetyl hydroxyethylcellulose, Hydroxypropyl Cyclodextrin, Polyglucuronic acid, Hexylene Glycol (2 for acne, 1 for irritant), Salicylic Acid (4 for safety), Lecithin
Phospholipids, Caprylyl Glycol, Sodium Hydroxide (3 for safety), Citric Acid (2 for safety), Potassium Sorbate (3 for safety), Sodium Benzoate (3 for safety), Sodium Citrate, Chlorphenesin (2 for safety), Phenoxyethanol (4 for safety), Leuconostoc/Radish Root Ferment Filtrate.³
My skin is sensitive to a lot of products, and SubQ did not irritate, or further exacerbate any skin conditions, including when I experienced a reaction.
How did I use this?
I used this after actives, as my only moisturizer for a month to track progress. I also used it under makeup as a base before primer. It does not pill and layers well with primer, foundation, cushions, and other products. I used about four to five drops and sort of...patted it into my face.
Did this work to help plump my skin? I'm not sure. My skin certainly felt nicer afterwards, and for those of you who visit my Instagram, my skin does look a bit nicer. In photos, do I see any difference in lines? Not really. I still have a couple of deeper lines, but I believe it did help with the finer lines. If I were to continue using it, I would start using it in conjunction with something else during a colder winter, as I believe it to be inadequate on its own as a moisturizer (and also understand that it's not advertised as such).
For summer/humidity/bad reactions - it's good. It didn't irritate or clog my skin after it went nuts (bad sheet mask in conjunction to resort bedding...just use better washing powder, for fuckssake), and I used it with only Cosrx's Advanced 96 Snail Mucin for the better part of a week.
I would say it's a gentle product, but for the price, you can do better. If you're interested in other products from this brand, I'd say go for something else, or check out NIOD.
FINAL WRAP UP, or TL;DR
Packaging: Functional, though hard to get the last of it from the bottle.
Price: Expensive. Really expensive. 57AUD/40USD
Results: Are there, could be achieved from cheaper products.
Availability: http://hylamide.com/ , various websites across the globe - UK, US, CA, AU, KR.
- Deciem on Hylamide Brand, https://deciem.com/brands
- Hylamide SubQ Anti-Age, http://hylamide.com/product/subq-anti-age-30ml
- CosDNA, http://www.cosdna.com/